How can Pingo Doce private label increase its sales in the baby food category?

This Work Project focuses on the baby food category and its main objective is to identify opportunities and challenges that Pingo Doce should address to increase its sales and grow the baby food category in its stores in Portugal. After analysing secondary data, we conducted in-depth interviews whic...

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Bibliographic Details
Main Author: Lomba, Inês Teixeira Domingos Mendes (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Pingo Doce
Jerónimo Martins
Baby food
Private label
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/38192
Country:Portugal
Oai:oai:run.unl.pt:10362/38192

Internet

http://hdl.handle.net/10362/38192

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