Golf destinations' brand personality: the case of the Algarve
The purpose of this research is to develop and validate a measurement scale to assess golf destinations’ brand personality and therefore to perceive the destination personality of the Algarve as a golf destination. Based on literature review on human personality, brand personality, destination brand...
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| Format: | doctoralThesis |
| Language: | eng |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10400.1/6087 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/6087 |