Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach

Emerging technologies like Virtual Reality (VR) and Artificial Intelligence (AI) have been receiving much attention in the Marketing context as a new way to attract customers and enrich their experiences with brands. This study aimed to research the current state of these technologies in Business an...

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Detalhes bibliográficos
Autor principal: Fino, Fábia Patrícia Fidalgo (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Virtual reality
Artificial intelligence
Customer experience
Integrated marketing communications
Marketing
Estratégias de marketing
Realidade virtual
Inteligência artificial
Imagem de marca
Motivação do consumidor
Fidelidade à Marca
Processo de decisão
Texto completo:http://hdl.handle.net/10071/18519
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/18519

Texto Completo

http://hdl.handle.net/10071/18519

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