Internal stakeholders perspectives in a cultural event: the case of noc noc Guimarães, Portugal
Given the significant impact that cultural events may have in local communities and their inherent organization complexity, it is important to understand their specificities. Most of the times cultural events disregard marketing and often marketing is distant from art. Thus an analysis of an interna...
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| Format: | article |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10451/28394 |
| Country: | Portugal |
| Oai: | oai:repositorio.ul.pt:10451/28394 |