Silva, A. P., Jager, G., Voss, H., van Zyl, H., Hogg, T., Pintado, M., & Graaf, C. d. (2017). What’s in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar.
Chicago Style (17th ed.) CitationSilva, Ana Patricia, Gerry Jager, Hans-Peter Voss, Hannelize van Zyl, Tim Hogg, Manuela Pintado, and Cees de Graaf. What’s in a Name? The Effect of Congruent and Incongruent Product Names on Liking and Emotions When Consuming Beer or Non-alcoholic Beer in a Bar. 2017.
MLA (8th ed.) CitationSilva, Ana Patricia, et al. What’s in a Name? The Effect of Congruent and Incongruent Product Names on Liking and Emotions When Consuming Beer or Non-alcoholic Beer in a Bar. 2017.
Warning: These citations may not always be 100% accurate.