What’s in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar

This study concerns the expectations, liking and emotions related to the consumption of conventional beer and non-alcoholic beer (NAB), which are related but different products. These beverages are derived from the same raw materials and have undistinguished visual sensory cues. However consumers ac...

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Bibliographic Details
Main Author: Silva, Ana Patricia (author)
Other Authors: Jager, Gerry (author), Voss, Hans-Peter (author), van Zyl, Hannelize (author), Hogg, Tim (author), Pintado, Manuela (author), Graaf, Cees de (author)
Format: article
Language:eng
Published: 2017
Subjects:
Beer
Non-alcoholic beer
Emotions
Expectations
Label
Product name
Context of consumption
Online Access:http://hdl.handle.net/10400.14/23764
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/23764

Internet

http://hdl.handle.net/10400.14/23764

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