Measurement of the impact of music festivals on destination image: the case of a womad festival
This study sought to evaluate, in the context of the commercialization strategies of tourism destinations, if investment in cultural activities such as the organization of a well-known music festival can promote the creation and development of the host destination's image. After a review of the...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.6/6248 |
| País: | Portugal |
| Oai: | oai:ubibliorum.ubi.pt:10400.6/6248 |