Predictive analysis for sales: A B2B case

Measuring salespeople’s performance is a process that occurs multiple times per year on a company. During this process, the manager and the salesperson evaluate how the salesperson performed on numerous Key Performance Indicators (KPIs). To prepare the evaluation meeting, managers have to gather dat...

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Detalhes bibliográficos
Autor principal: Calixto, Nelito Cravid (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10071/22203
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/22203