Predictive analysis for sales: A B2B case

Measuring salespeople’s performance is a process that occurs multiple times per year on a company. During this process, the manager and the salesperson evaluate how the salesperson performed on numerous Key Performance Indicators (KPIs). To prepare the evaluation meeting, managers have to gather dat...

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Bibliographic Details
Main Author: Calixto, Nelito Cravid (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Data mining > Data mining
Predictive analytics
Sales
Performance measurement
Human resources
Extracção de conhecimento em dados
Análise preditiva
Venda
Avaliação do desempenho > Performance evaluation
Recursos humanos
Online Access:http://hdl.handle.net/10071/22203
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/22203

Internet

http://hdl.handle.net/10071/22203

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