Study of seasonality, impact of promotions and demand forecasting methods: based on the example of a company
Demand forecasting might be a challenging activity for any company. Actually, it is extremely difficult to predict the future trends, due to constant changes and increasing of complexity. An effective sales forecasting can become a core competence and help to surpass the competition. The present doc...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10362/52272 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/52272 |