Gender-role portrayals in children's television advertisements
Using content analysis, gender role stereotyping in Portuguese television commercials aimed at children was examined. The goals of the study were to: (1) provide current data on level and content of gender stereotyping in Portugal; (2) compare levels of stereotyping in three countries, namely Portug...
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| Format: | article |
| Language: | eng |
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2005
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| Online Access: | https://repositorio-aberto.up.pt/handle/10216/96674 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/96674 |