Banco CTT : managing a major strategic move
The main goal of the present dissertation is to explore the concept of “Diversification Strategy” and the main challenges of planning, implementing and managing it in the first years of operations. To address this strategy, a specific example of a Portuguese postal services’ incumbent, CTT – Correio...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10400.14/21446 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/21446 |