Communicating in the highly regulated tobacco industry: the case of Philip Morris International
This report was developed to study how legal regulations restrict the communication and promotional efforts of the tobacco industry, worldwide and in Portugal. The object of study chosen was the tobacco firm Philip Morris, mostly due to its attempts in the past to overcome industry’s boundaries, its...
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| Format: | masterThesis |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10071/22268 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22268 |