Discount Coupons Dematerialization: a Comprehensive Literature Review

This article presents a comprehensive literature review regarding digital coupon processing in its various aspects: suppliers, retailers and customers. Current standards, solutions and platforms available in the market and proposed by the scientific community (research, patents, etc.) are presented....

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Bibliographic Details
Main Author: Araújo, Jorge (author)
Other Authors: Dias, João Gonçalo Gomes de Paiva (author), Gomes, Hélder José Rodrigues (author), Gonçalves, Luis Jorge dos Santos Gouveia Marques (author), Magueta, Daniel Margaça (author), Marques, Fábio José Reis Luís (author), Martins, Ciro Alexandre Domingues (author), Rodrigues, Mário Jorge Ferreira (author)
Format: conferenceObject
Language:eng
Published: 2018
Subjects:
Digital Coupons GS1
Coupons Management
Redemption
Automatic Clearing
GS1
e-Commerce
Online Access:http://hdl.handle.net/10773/23222
Country:Portugal
Oai:oai:ria.ua.pt:10773/23222

Internet

http://hdl.handle.net/10773/23222

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