Discount Coupons Dematerialization: a Comprehensive Literature Review

This article presents a comprehensive literature review regarding digital coupon processing in its various aspects: suppliers, retailers and customers. Current standards, solutions and platforms available in the market and proposed by the scientific community (research, patents, etc.) are presented....

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Detalhes bibliográficos
Autor principal: Araújo, Jorge (author)
Outros Autores: Dias, João Gonçalo Gomes de Paiva (author), Gomes, Hélder José Rodrigues (author), Gonçalves, Luis Jorge dos Santos Gouveia Marques (author), Magueta, Daniel Margaça (author), Marques, Fábio José Reis Luís (author), Martins, Ciro Alexandre Domingues (author), Rodrigues, Mário Jorge Ferreira (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2018
Assuntos:
Digital Coupons GS1
Coupons Management
Redemption
Automatic Clearing
GS1
e-Commerce
Texto completo:http://hdl.handle.net/10773/23222
País:Portugal
Oai:oai:ria.ua.pt:10773/23222

Texto Completo

http://hdl.handle.net/10773/23222

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