Member's retention in portuguese fitness clubs: the influence of expectations, positioning, well-being and satisfaction
The objective of this study was to understand how positioning, expectations, well-being and satisfaction influence membership retention in fitness clubs in Portugal. We tried to answer the following question: To what extent do the positioning, perception of the service attributes by the members; the...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2014
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/10389 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/10389 |