When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret the persuasive content that minors are exposed to via mobile phones was ana...
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| Format: | article |
| Language: | eng |
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2022
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| Online Access: | https://doi.org/10.17645/mac.v10i1.4720 |
| Country: | Portugal |
| Oai: | oai:ojs.cogitatiopress.com:article/4720 |