Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program

This report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty...

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Bibliographic Details
Main Author: Ferreira, Leonor Tomaz Branco Vieira (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Marketing strategy
Competitive strategy
Market selection
Competitive advantage
Marketing tactics
Lidl
Loyalty program
Retailing
Price
Costs
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/131494
Country:Portugal
Oai:oai:run.unl.pt:10362/131494

Internet

http://hdl.handle.net/10362/131494

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