Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program

This report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty...

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Detalhes bibliográficos
Autor principal: Ferreira, Leonor Tomaz Branco Vieira (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Marketing strategy
Competitive strategy
Market selection
Competitive advantage
Marketing tactics
Lidl
Loyalty program
Retailing
Price
Costs
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/131494
País:Portugal
Oai:oai:run.unl.pt:10362/131494

Texto Completo

http://hdl.handle.net/10362/131494

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