Acceptance of the usage of genetic data for marketing purposes
Genetic marketing is a burgeoning topic of research that forces the field of marketing to contend with new paradigms, both in terms of the potential it brings to theory and practice, and the concerns it raises regarding personal data privacy. As companies are becoming growingly interested in employi...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2025
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| Online Access: | http://hdl.handle.net/10071/26662 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26662 |