Opportunities and challenges of interactive public displays as an advertising medium
Advertising is often the key element in the business case for public display networks. However, this is still a limited medium in its support for key ad- vertising concepts, such as targeting or impact assessment. This chapter analyses how the evolution of the medium is creating the opportunity for...
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2011
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/15707 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/15707 |