Opportunities and challenges of interactive public displays as an advertising medium
Advertising is often the key element in the business case for public display networks. However, this is still a limited medium in its support for key ad- vertising concepts, such as targeting or impact assessment. This chapter analyses how the evolution of the medium is creating the opportunity for...
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| Format: | bookPart |
| Language: | eng |
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2011
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| Online Access: | http://hdl.handle.net/1822/15707 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/15707 |