Mining clickstream-based data cubes

Clickstream analysis can reveal usage patterns on company's web sites giving highly improved understanding of customer behaviour. This can be used to improve customer satisfaction with the website and the company in general, yielding a great business advantage. Such information has to be extrac...

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Bibliographic Details
Main Author: Alves, Ronnie (author)
Other Authors: Belo, Orlando (author)
Format: conferencePaper
Language:eng
Published: 2004
Subjects:
Clickstream Analysis
Multidimensional Databases
OLAF systems
On-line Analytical Mining
Ciências Naturais::Ciências da Computação e da Informação
Online Access:http://hdl.handle.net/1822/54574
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/54574

Internet

http://hdl.handle.net/1822/54574

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