Mining clickstream-based data cubes
Clickstream analysis can reveal usage patterns on company's web sites giving highly improved understanding of customer behaviour. This can be used to improve customer satisfaction with the website and the company in general, yielding a great business advantage. Such information has to be extrac...
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | conferencePaper |
| Idioma: | eng |
| Publicado em: |
2004
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/54574 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/54574 |