The use of augmented reality in the marketing mix of physical products: Current practices and future implications
The current book chapter intends to explore what are the current practices in place regarding the use of AR in the marketing mix of physical products and the implications for the future. While exploring this research question, the study contributes for identifying common aspects and drawing recommen...
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| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10071/26450 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26450 |