The use of augmented reality in the marketing mix of physical products: Current practices and future implications

The current book chapter intends to explore what are the current practices in place regarding the use of AR in the marketing mix of physical products and the implications for the future. While exploring this research question, the study contributes for identifying common aspects and drawing recommen...

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Bibliographic Details
Main Author: Langaro, D. (author)
Other Authors: Martins, L. (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Marketing mix
Augmented reality
Realidade virtual > Virtual reality
Online Access:http://hdl.handle.net/10071/26450
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/26450

Internet

http://hdl.handle.net/10071/26450

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