Purchase intention of cruelty-free cosmetics : the effects of brand type and cruelty-free labels

In the last years, ethical consumption has received growing attention, with more consumers demanding product alternatives that have less detrimental effects on the environment, people, and animal welfare. This trend has led to the introduction of cruelty-free cosmetics - products that have not been...

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Bibliographic Details
Main Author: Pülm, Caroline (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Cruelty-free cosmetics
Brand type
Cruelty-free label
Purchase intention
Attitude
Theory of planned behaviour
Ethical consumption
Cosméticos sem crueldade
Tipo de marca
Rótulo sem crueldade
Intenção de compra
Atitude
Teoria de comportamento planeado
Consumo ético
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/35707
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35707

Internet

http://hdl.handle.net/10400.14/35707

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