Purchase intention of cruelty-free cosmetics : the effects of brand type and cruelty-free labels

In the last years, ethical consumption has received growing attention, with more consumers demanding product alternatives that have less detrimental effects on the environment, people, and animal welfare. This trend has led to the introduction of cruelty-free cosmetics - products that have not been...

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Detalhes bibliográficos
Autor principal: Pülm, Caroline (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Cruelty-free cosmetics
Brand type
Cruelty-free label
Purchase intention
Attitude
Theory of planned behaviour
Ethical consumption
Cosméticos sem crueldade
Tipo de marca
Rótulo sem crueldade
Intenção de compra
Atitude
Teoria de comportamento planeado
Consumo ético
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/35707
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35707

Texto Completo

http://hdl.handle.net/10400.14/35707

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