Identification of critical success factors that maximise customers’ satisfaction: multivariate analysis
This study was based on the identification of critical success factors (CSFs) that maximise customer satisfaction, as well as an analysis of customers’ degree of satisfaction and the importance that they attach to CSFs. For this purpose, 225 customers of the company Futurlab were surveyed, with a sa...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Texto completo: | http://hdl.handle.net/10198/16893 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/16893 |