Os efeitos do rebranding no capital da marca da Mcdonald’s, em Portugal

Mestrado em Marketing

Bibliographic Details
Main Author: Mileu, Ana Rita Dias Gonçalves (author)
Format: masterThesis
Language:por
Published: 2020
Subjects:
Brand equity
Rebranding
Setor da Restauração
McDonald's
Catering Setor
Online Access:http://hdl.handle.net/10400.5/19639
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/19639

Internet

http://hdl.handle.net/10400.5/19639

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