Facebook brand fan pages and their impact on online branding and marketing strategy

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Detalhes bibliográficos
Autor principal: Stevens, Estée (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2013
Assuntos:
Texto completo:http://hdl.handle.net/10362/9621
País:Portugal
Oai:oai:run.unl.pt:10362/9621