Leveraging customer value through co-creative experiences: a look into hotel businesses
The co-creation paradigm advocates businesses to focus on customers' skills and resources in order to create value. The co-creative experience emerges in this context as an opportunity for the customer to actively participate in the creation of personalized value. Customer co-creation is addres...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10451/46176 |
| Country: | Portugal |
| Oai: | oai:repositorio.ul.pt:10451/46176 |