Lost customers: determinants and process of relationship dissolution
Relationship dynamics and relationship ending have received increased attention by marketing researchers over the last years. The success of businesses depends not only on the acquisition and retention of customers, but also on avoiding their defection. Furthermore, there is a lack of research in th...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/6257 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/6257 |