The impact of social media communication on personal brand management

In contemporary societies, forms of communication have become, in many ways, predominantly online. The rise of social media has reshaped the culture of communication and created new virtual environments offering multiple opportunities for individuals to create profiles on different platforms, to com...

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Detalhes bibliográficos
Autor principal: Machado, Evelin (author)
Outros Autores: Miranda, Sandra (author)
Formato: bookPart
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/14658
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/14658