The impact of social media communication on personal brand management
In contemporary societies, forms of communication have become, in many ways, predominantly online. The rise of social media has reshaped the culture of communication and created new virtual environments offering multiple opportunities for individuals to create profiles on different platforms, to com...
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| Format: | bookPart |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10400.21/14658 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/14658 |