Emarketing for wine tourism

This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six import...

Full description

Bibliographic Details
Main Author: Cravidão, Mário (author)
Other Authors: Reigadinha, Tânia (author)
Format: article
Language:eng
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10400.26/4349
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/4349