Clarifying customer brand engagement boundaries: A systematic literature review approach
The purpose of this research is to provide a systematic review of customer brand engagement literature, aiming (i) to bounder a comprehensive conceptualization of this construct, (ii) to summarise its most relevant dimensions, (iii) and identify core issues for future research avenues. An extensive...
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| Formato: | conferenceObject |
| Idioma: | eng |
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2022
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| Texto completo: | http://hdl.handle.net/10071/25424 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25424 |