Groups of friends as a strategic vector for museums
The goal of this paper is to analyse how “museums friends groups” can be a strategic vector for museums in order to attract the public attention.?The museum spaces have been in continuous progress and nowadays they face new challenges. In many cases, the museums are acknowledging cultural membership...
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| Format: | article |
| Language: | por |
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2015
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| Online Access: | https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/179 |
| Country: | Portugal |
| Oai: | oai:revistacomunicando.sopcom.pt:article/179 |