Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations

Identity is traditionally defined as an emission concept [1]. Yet, some research points out that there are external factors that can influence it [2]; [3]; [4]. This subject is even more relevant if one considers corporate brands. According to Aaker [5] the number, the power and the credibility of c...

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Bibliographic Details
Main Author: Barros, Teresa (author)
Other Authors: Martins, Francisco Vitorino (author), Barandas-Karl, Hortênsia (author)
Format: conferenceObject
Language:eng
Published: 2013
Subjects:
Relationships
Corporate brand
Reputations
Higher education
Identity
Management
Online Access:http://hdl.handle.net/10400.22/1862
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/1862

Internet

http://hdl.handle.net/10400.22/1862

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