Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations
Identity is traditionally defined as an emission concept [1]. Yet, some research points out that there are external factors that can influence it [2]; [3]; [4]. This subject is even more relevant if one considers corporate brands. According to Aaker [5] the number, the power and the credibility of c...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2013
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| Texto completo: | http://hdl.handle.net/10400.22/1862 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/1862 |