The senior target audience: when the body does not keep up with the youthful spirit, the clothing design gives a reply through comfort

The new image of older women has demystified the profile of fragile ladies and with simple aesthetics, this woman has some new or the same yearnings, and the unpreparedness of the clothing sector towards these women may lead us to believe that fashion does not know the true image of the new elderly...

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Bibliographic Details
Main Author: Almeida, Mariana Dias de (author)
Other Authors: Broega, A. C. (author), Menezes, Marizilda dos Santos (author)
Format: conferencePaper
Language:eng
Published: 2020
Subjects:
Online Access:http://hdl.handle.net/1822/70899
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/70899