NEGATIVE CONSUMER-BRAND RELATIONSHIPS IN APPLE ONLINE ANTI-BRAND COMMUNITIES
| Main Author: | |
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| Format: | masterThesis |
| Language: | por |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10216/136666 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/136666 |