Social media analytics : optimizing Facebook campaign’s performance using text mining

Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence

Detalhes bibliográficos
Autor principal: Gouveia, Lia Isabel Morais (author)
Formato: masterThesis
Idioma:por
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10362/80210
País:Portugal
Oai:oai:run.unl.pt:10362/80210