Defining the ERP and CRM integrative value

The value of IT adoption has been and still is a crucial question for the decision on IT adoption. In this paper we suggest a research model that aims at defining the integrative value of adoption of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. The integrati...

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Bibliographic Details
Main Author: Ruivo, Pedro (author)
Other Authors: Mestre, Andre (author), Johansson, Bjorn (author), Oliveira, Tiago (author)
Format: conferenceObject
Language:eng
Published: 2018
Subjects:
ERP
CRM
RBV
integrative
value
firm perfomance
RESOURCE-BASED PERSPECTIVE
INFORMATION-TECHNOLOGY
FIRM PERFORMANCE
COMPETITIVE ADVANTAGE
IMPLEMENTATION SUCCESS
CUSTOMER RELATIONSHIP
EMPIRICAL-EVIDENCE
ENTERPRISE
SYSTEMS
BUSINESS
Online Access:http://hdl.handle.net/10362/38913
Country:Portugal
Oai:oai:run.unl.pt:10362/38913

Internet

http://hdl.handle.net/10362/38913

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