How to fight the shrinking of the premium industrial fashion brands category: the case of the brand Guess?
Premium Industrial Brands, very successful in the past, have recently started to suffer with consumer empowerment and with upper and lower fashion segments increasing the attraction of their business models, in a tendency called the shrinking of the middle market. This work project attempts to under...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10362/39292 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/39292 |