Strategy for selling dreams: The Portuguese luxury world
The growth of the luxury market in the last decades and the globalization, through digitization, has led to the emerge of more luxury brands in Portugal, that have brought with them new business models thoroughly connected with the digital. It also led the established portuguese luxury brands to ret...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/23567 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23567 |