Applying consumer behavior theory and grand models to attendees’ behavior in conference industry
This study attempts to provide a rational suggestion for creating a useful theory of decision making via a qualitative review of the “grand models” of consumer behavior and then applying this theory to conference decision-making context. During past three decades many consumer behavior theories and...
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| Format: | conferenceObject |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/11328/1163 |
| Country: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/1163 |