“Retailtainment” : standing out in the portuguese sportswear market
The Sportswear market is a mature market where the growth is small and slow paced. In these environments, competition gets fierce and new strategies and approaches arise in pursue for successfully competitive advantage. Delivering good products at good prices is not enough anymore. People are more i...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/9291 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/9291 |