Using neuroevolution for predicting mobile marketing conversion

This paper addresses user Conversion Rate (CVR) prediction within the context of Mobile Performance Marketing. Specifically, we adapt two main neuroevolution methods: Neuroevolution of Augmenting Topologies (NEAT) and Hypercube-based NEAT (HyperNEAT). First, we discuss two mechanisms for increasing...

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Bibliographic Details
Main Author: Pereira, Pedro José (author)
Other Authors: Pinto, Pedro (author), Mendes, Rui (author), Cortez, Paulo (author), Moreau, Antoine (author)
Format: conferencePaper
Language:eng
Published: 2019
Subjects:
Classification
Marketing
Neuroevolution
Online Access:http://hdl.handle.net/1822/62746
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/62746

Internet

http://hdl.handle.net/1822/62746

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