Using neuroevolution for predicting mobile marketing conversion

This paper addresses user Conversion Rate (CVR) prediction within the context of Mobile Performance Marketing. Specifically, we adapt two main neuroevolution methods: Neuroevolution of Augmenting Topologies (NEAT) and Hypercube-based NEAT (HyperNEAT). First, we discuss two mechanisms for increasing...

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Detalhes bibliográficos
Autor principal: Pereira, Pedro José (author)
Outros Autores: Pinto, Pedro (author), Mendes, Rui (author), Cortez, Paulo (author), Moreau, Antoine (author)
Formato: conferencePaper
Idioma:eng
Publicado em: 2019
Assuntos:
Classification
Marketing
Neuroevolution
Texto completo:http://hdl.handle.net/1822/62746
País:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/62746

Texto Completo

http://hdl.handle.net/1822/62746

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